Innovation plays a vital role in business growth. This article highlights the importance of innovation, its benefits and the key variables required for driving growth through innovation.
Companies struggle to create value by satisfying unmet customer needs because they do not define them correctly. Instead of focusing on the product or customer, they should analyze the desired outcome of the job the customer is trying to accomplish.
Google identifies "smart creatives" as key to success in the internet age, with technical know-how, business savvy and creative flair.
