Innovate on Purpose: What's remarkable about innovation

Through a social media Tweet chat led by Boris Pluskowski, the head of Allstate's innovation program shared their secrets for deploying their innovation capabilities. Success factors included engaging people in the organization, allowing for on-your-own-time experimentation, setting up a lab, transparency, targeted campaigns, and senior leadership sponsorship. While these actions are reasonable and mundane, many firms still struggle with consistent innovation capabilities. Innovation is a task that anyone could do, yet few people actually do due to cultural opposition, yet the outcomes are what everyone wants.