Innovate on Purpose: What's remarkable about innovation

Innovate on Purpose: What's remarkable about innovation

Through a social media Tweet chat led by Boris Pluskowski, the head of Allstate's innovation program shared their secrets for deploying their innovation capabilities. Success factors included engaging people in the organization, allowing for on-your-own-time experimentation, setting up a lab, transparency, targeted campaigns, and senior leadership sponsorship. While these actions are reasonable and mundane, many firms still struggle with consistent innovation capabilities. Innovation is a task that anyone could do, yet few people actually do due to cultural opposition, yet the outcomes are what everyone wants.

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Double Diamond Design Thinking Framework Training

Learn about the Double Diamond design thinking framework, which includes four phases: Discover, Define, Develop, and Deliver. It is centered around a clear and visual description of the design process.

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Why Marketers Are Key Players in the Business Innovation Game

Marketers play a crucial role in business innovation, as they have the ability to connect with consumers, understand what they desire and create the buzz around new products and services.

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Comment mettre en place un processus d'innovation

Innovation leaders need to measure performance resulting from innovative ideas for companies to grow. Designing better-managed innovation processes, based on a methodology with defined and measurable objectives is essential.

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