Innovate on Purpose: Pulp Innovation Chapter Seventeen

Defining innovation can be difficult, but it's crucial for success. Innovation isn't just generating new ideas—it's about turning those ideas into valuable actions. Many companies fail to communicate clear goals and face risk when introducing change. Directed ideation, or idea campaigns that focus on specific challenges, is more effective than an open suggestion box. Without a well-defined definition of innovation and a focus on generating useful ideas, companies may struggle to innovate effectively.