In Search of the Perfect Brainstorm: An Update of Collaborative Ideation

Brainstorming has been a popular method for collaborative ideation for several generations now. However, the technique has undergone significant changes in recent years, as technology and new methods of collaborating have come into play. This article explores the history of brainstorming and outlines some of the potential pitfalls that teams can encounter when using this technique. The author also offers some suggestions for how to improve brainstorming, including introducing a more structured approach, incorporating technology platforms, and taking a more holistic approach to the process. In the end, the article concludes by suggesting that brainstorming is still an essential tool for collaborative ideation, and that it can be used to great effect in today's modern, tech-driven world.