Ideation in groups and production blocking

Ideation in groups and production blocking

While group brainstorming is a popular approach to idea creation, it doesn't always result in the highest quality ideas. This article explores the barriers that can arise during group innovation sessions, such as production blocking and evaluation apprehension, and offers solutions to overcome them. The nominal group technique is recommended as a way to encourage every individual to ideate and vote on ideas, which can then be discussed in a group setting. Innovation management tools like Idea Drop also provide a structured approach to idea collection, rating, and implementation.