How to Write an Effective Case Study

To effectively communicate your innovation successes, use case studies to create a compelling story that proves your work adds value. Case studies are self-contained stories that follow a structure, have a main character, and a goal to be achieved. They need to have a beginning, middle, and end to visualize the reader in the story. Case studies are proven to be the most effective format, even more than whitepapers, infographics, and videos. Prior to creating any case study, think about your target audience, where, and when it will be shared. Your case study should all be about showing rather than telling, avoid making it a sales pitch, and focus on the customer or employee you are celebrating. Use both hard facts and soft examples to make the case study interesting and easy to read, make sure it’s well laid out and full of hard facts and soft examples. Remember, different people consume different content in different ways. Don't be afraid to repurpose your case study into smaller pieces of content that you can use again and again over different platforms in different formats.