How to unlock new revenue growth opportunities

Creating new revenue growth can be a daunting task, but there are ways to make it more manageable. Forming a cross-functional team with divergent perspectives can help challenge the status quo. Setting a non-business-as-usual goal, like developing a range of ideas to be tested by year-end, can help break the business-as-usual cycle. Setting an unrealistic timetable of 4-6 weeks for the team to come up with a recommendation can keep enthusiasm high. Presenting the recommendation to senior leadership can provide exposure and funding opportunities. Finally, giving team members time off for the project can serve as a tangible reward and recognition mechanism.