How to run a successful innovation campaign: The essentials

How to run a successful innovation campaign: The essentials

Innovation campaigns are systematic ways to gather and select concepts that are used to continually improve companies. They enable creativity and help to solve issues that customers are facing. Benefits of innovation campaigns are that they can lead to enhanced employee retention, increased numbers and quality of innovation concepts, minimized costs, marketing opportunities, and diversity of innovation concepts. The four stages of an innovation campaign are preparation, challenge, selection, and report.

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More Innovation Resources:

Are Customers Valuable to Innovation?

Customer-centricity is becoming increasingly important to companies, but many still struggle to integrate customers into their processes. There is a spectrum of customer involvement in innovation and product development, ranging from merely responding to questions to co-designing with customers.

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Popular Design Thinking Exercises and Activities | Innovation Training

Discover the top design thinking exercises according to the Design Thinking Toolbox book, including interviewing, JTBD, customer journey maps, empathy mapping, personas, brainstorming, SCAMPER, prototyping, and testing with users.

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5 innovation program pitfalls & how to avoid them

Avoid common mistakes in long-term innovation programs, including strategic misalignment, limited resources, lack of governance, homogeneous teams, and no business impact.

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