How to run a successful innovation campaign: The essentials

How to run a successful innovation campaign: The essentials

Innovation campaigns are systematic ways to gather and select concepts that are used to continually improve companies. They enable creativity and help to solve issues that customers are facing. Benefits of innovation campaigns are that they can lead to enhanced employee retention, increased numbers and quality of innovation concepts, minimized costs, marketing opportunities, and diversity of innovation concepts. The four stages of an innovation campaign are preparation, challenge, selection, and report.

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More Innovation Resources:

4 Companies That are Killing It with Crowdsourcing

Crowdsourcing is a powerful tool for innovation. Here are four companies that use it to great effect: LEGO, Unilever, PepsiCo, and Amazon Studios.

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Freedom to Fail, Freedom to Innovate

Innovation requires high tolerance for failure. Academic research suggests policies that incentivize employees to take risks and limit negative consequences of failure leads to increased commitment.

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Digital Innovations to Help Transform Your Company

Digital innovation is transforming not only individual organizations but entire industries and markets. This article highlights the top digital innovations and their potential impact on businesses.

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