How to Organize an S.I.T. Innovation Workshop

For successful collaborative ideation using the S.I.T. method, you need to choose the right team of 12-16 participants that includes marketers, technical experts, and customer advocates with gender diversity. Start by defining the constraints around the exercise and the closed world around the problem for focus. Using techniques like Division, work in pairs on specific components with time constraints, and don't identify ideas with individuals to prevent bias. Manage group energy with breaks and mix up activities. Have a process in place to capture and collect ideas throughout the workshop.