How to innovate using the 70:20:10 model

Effective learning involves 70% tough jobs, 20% people, and 10% courses and reading. A similar innovation 70:20:10 framework works best by spending 70% of time innovating in one's current role, 20% innovating with others, and 10% learning about creative thinking tools and innovation processes. This smaller time spent on learning should involve tools such as the "Power of 3" to produce breakthrough innovations. Innovating and learning from others through collaborative discussions and mentoring, leads to the growth of an informal ideas community. By working collaboratively and focusing on innovation as a skill rather than a big, new product or process, innovation becomes the responsibility of each and every marketing manager.