How the Innovation of the Email Changed Communication and Performance in Business

The invention of email technology in the late 20th century revolutionized business communication, enabling the exchange of information between parties at any time and anywhere. The first email platform was introduced in 1991, but email had been used for years earlier by educational institutions and the military. Today, businesses use email for efficient communication and cost-effective marketing campaigns, with the option of sending interactive messages with video, images and gifs, dynamic content and countdown timers. Emails also provide confidentiality through control of messages and added security features.