How One Strategic Thinking Question Will Make You a Better Marketer

Thinking about marketing investments as sponsorships allows marketers to address integrated marketing, ROI, and ensure tactics that support these. The one question: "What are we going to do and how much are we going to invest to market this sponsorship?" automatically makes you a stronger strategic marketer. It encourages consideration of how to integrate sponsorships with other marketing efforts, identify important objectives to support, and determine the right ratio of investment to get the greatest value.