The Importance of B2B Marketers and Their Impact on the Company

The Importance of B2B Marketers and Their Impact on the Company

B2B companies must give marketing departments a larger role and responsibility to achieve business growth. Facing challenges in acquiring leads and customers, marketing departments often experience limited creativity in reaching new audiences. Companies must give marketing departments more freedom to experiment with strategies, such as multi-channel approaches and stronger branding, and focus on making decisions based on data. B2B companies should also improve communication between sales and marketing departments and use advanced marketing automation platforms to better track and personalize campaigns.

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Corporate Sociopaths and Horrible Bosses - 7 Ways to Survive Them

Corporate Sociopaths and Horrible Bosses - 7 Ways to Survive Them

Dealing with a sociopath in business can be challenging. Here are 7 tips for working with them.

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The Definitive Guide: What is Innovation?

Innovation is critical for companies to stay competitive, but understanding it can be overwhelming. This guide explains innovation, its types, and how to work with innovation vs. operations.

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Does Your Organization Have the Not Invented Here Syndrome?

The not-invented-here syndrome (NIH) can hinder open innovation efforts. This article explains its causes and consequences, key features, and how to measure and offset NIH.

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