How do you develop innovative ideas to maximise your investment?

The article argues that innovation is essential for businesses to stay competitive and avoid becoming stagnant or irrelevant. Customers and employees both appreciate innovative companies, and innovations can lead to increased productivity and reduced costs. However, many companies struggle to innovate effectively. The article offers tips for developing innovative ideas, such as structuring brainstorming sessions and conducting business experiments. It also emphasizes the importance of management support for innovation and the need for metrics-driven approaches.