How Business Can Get Ahead By Leveraging User-driven Innovation

User-driven innovation involves customers taking the lead in developing new products and services, giving businesses a better understanding of their needs and wants. Not only does it speed up the research and development process, but it also reduces costs, improves customer satisfaction, and increases market share. To implement user-driven innovation, companies must connect directly with customers through various means, such as social media and events, and be mindful not to base decisions solely on a small vocal subset of customers. The process involves inception, discussion, modification, and implementation, and utilizing a brainstorming tool like Stormboard can help organize data received.