End-to-End Innovation: 3 Key Steps to Boost Your Innovation Process

End-to-End Innovation: 3 Key Steps to Boost Your Innovation Process

Innovation is a strategic priority in today's environment of economic uncertainties, changing buyer behavior, and competition. But many established companies still struggle with building innovation capabilities and sustaining their ability to innovate. To overcome this challenge, an end-to-end approach to innovation from strategy to execution is needed. ITONICS has identified the three essential outcomes of sustainable innovation performance: identifying weak signals and discovering opportunities for growth, unlocking ideas and creating the right concepts to solve specific challenges, and executing a balanced innovation portfolio. The article outlines the three key steps of an end-to-end innovation process: continuously identifying opportunity spaces to guide strategic goals, developing new products and services, and operating a balanced innovation portfolio.

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