Disruptive Innovation – What is It and How Does It Work?

Disruptive Innovation – What is It and How Does It Work?

Disruptive innovation involves creating a new market segment or disrupting an existing one. It happens when traditional value drivers in an existing market are significantly changed. This post explains what disruptive innovation is, how it works, and how you can prepare for it. The post introduces real-life examples of disruptive technologies and business models like Salesforce, Netflix, and Airbnb. The Innovator's Dilemma is also discussed, as well as the blind spots that prevent large organizations from building disruptive innovation. The post lists three simple tips to prepare for disruptive growth opportunities in the current market or the adjacent ones.

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More Innovation Resources:

Why The Cloud Just Might Be The Most Disruptive Innovation Ever

The cloud approach to technology is changing the way we do business. Semantria's cloud-based software and Xero's intuitive online accounting software demonstrate how disruptive innovation can transform traditional industries.

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The Keys to Leading Innovation, with Greg Brandeau

The Keys to Leading Innovation, with Greg Brandeau

Greg Brandeau, former COO of Maker Media, discusses the keys to leading innovation in this episode of The Innovation Engine podcast.

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What Are the Types of Innovation?

This article discusses the five types of innovation, which include product, marketing, service, organizational, and business model innovation, and explains the importance of innovative thinking in businesses.

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