Digital Transformation won't help you innovate.

Digital Transformation won't help you innovate.

Digital Transformation is not the holy grail of innovation, according to the CEO of Danger Farms. The problem lies in the focus on the what (digital) instead of the why (customer needs). Instead, companies should take a more evolutionary approach, constantly making improvements to add value to their customer base. It's not about the technology, but how it can help solve the problem. Companies who put value first will be the ones who gain a competitive edge in the long run.

View

More Innovation Resources:

Eight Things Winning Innovation Teams Do Differently

Innovation Leader has launched a new report that examines the traits shared by successful innovation programs. It is based on input from 270 executives who analyzed several innovation programs delivering tangible results.

View

10 Questions to Get Started with Strategic Foresight

Foresight is essential for organizations to succeed in the future. Here are ten frequently asked questions about practicing foresight and how to start mastering it.

View

Digital Ideation: The 6 Success Factors

To optimize digital ideation, six key factors are important: barriers of time, place, and people; setting a deadline; setting goals; engaging people; good communication; and anonymity.

View