Digital Transformation won't help you innovate.

Digital Transformation won't help you innovate.

Digital Transformation is not the holy grail of innovation, according to the CEO of Danger Farms. The problem lies in the focus on the what (digital) instead of the why (customer needs). Instead, companies should take a more evolutionary approach, constantly making improvements to add value to their customer base. It's not about the technology, but how it can help solve the problem. Companies who put value first will be the ones who gain a competitive edge in the long run.

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