Design Thinking & Innovation Program Management – Not So Strange Bedfellows

Design thinking promotes empathy, involves the end user in the process and combines well-suited disciplines for greater innovation success. Combining design thinking with disciplines like The Lean Startup can help innovators create a customer-centric approach for ideation and execution. Crowdsourcing and design thinking are a dynamic duo for front-end, design thinking research. The benefits include saving time and scaling efforts and making use of social collateral. This emphasis on empathy will become widespread as more companies adopt methodologies that focus on customers and companies.