Customer driven innovation

Customer complaints can be transformed into opportunities for innovation through customer-driven innovation. By analyzing problems and weaknesses, companies can develop process innovation, product innovation, and digital business models. Innolytics® Innovation Management software helps companies to efficiently manage customer complaints by sharing knowledge among specific users, promoting customer co-creation and generating new ideas. By integrating guiding questions into complaint processes and reviewing customer complaints regularly, companies can derive opportunities for customer-driven innovation and regularly search for concrete business innovation opportunities.