Creative Vision - 5 Ways to Make a Strong Personal Creative Vision Work

Creative Vision - 5 Ways to Make a Strong Personal Creative Vision Work

The article in the Wall Street Journal about Carla Sozzani, the Italy-based gallerist and creative visionary, highlights how she created Milan's 10 Corso Como by exclusively integrating her sensibilities into everything. Sozzani eschewed asking for feedback and instead scanned popular products that have yet to turn trendy. Secondary research aided her in creative expression and sometimes even led to buying something to source a related item. She made decisions quickly and shutters the complex regularly for cleaning which acts as a creative refresh.

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