Copy C0py Now!

Copying and making mistakes are important for innovation. The act of copying is inherently flawed, and errors lead to new innovation. Mistakes draw attention and force us to decide if we like them or not. Darwin taught us that innovations discovered by mistake are long and illustrious. Mutations and mistakes are particularly helpful to innovation because they force us to pay attention and stop us from getting too distracted by the future or the past. We limit copying in business through protecting intellectual property which inhibits innovation. Intellectual property should be inverted, and instead we should incentivize copying. Prototyping is a form of copying and forces us to flush out problems to address or new opportunities to make it better. Backing a great team with a mediocre idea is much more likely to succeed than a mediocre team with a great idea.