Building the Winning Team for Innovation

To build a winning innovation team, it's crucial to know your people beyond their job titles and focus on their personalities and motivations. The right characters, such as connectors, salesmen, and mavens, are key to spreading your innovation strategy. Target people in influential positions that can kill your strategy, like middle management, and bring them on board by being vulnerable and giving them a place in your work. Diversity in all its forms is also crucial for innovation teams, as it brings in new ideas and perspectives.