Ask Interesting Questions

Open innovation challenges are in abundance, but making yours stand out is crucial. The challenge is being interesting to both internal and external audiences. Asking questions that engage emotionally and intrigue participants is key, along with ensuring there is a rational reason for participation. Aiming for a wide audience of corporations, customers, consumers and small firms is important, while researching and testing the motivations of the chosen audience is equally vital. Finally, sustaining and developing interesting questions generates an attractive reputation, allowing for greater possibilities of lateral ideas.