Are you ready to kill your darlings?

Sometimes, innovation managers get stuck keeping bad ideas alive for too long, wasting precious resources. The key to preventing this is to learn to make swift and informed decisions, recognizing that new ideas are simply experiments that need testing. One way to do this is to invest in multiple early-stage ideas and use a small team to test hypotheses and assumptions over 3-6 months. Making it acceptable to stop an idea that's not working and rewarding people for taking risks can encourage quicker and more informed decision-making.