Ambition Matrix: What It Is and How To Use It

Ambition Matrix: What It Is and How To Use It

The Innovation Ambition Matrix is a template popularized by Bansi Nagji and Geoff Tuff in the Harvard Business Review article that helps businesses differentiate between core and innovative expansion ideas to improve and expand their business strategically without losing their brand positioning. This matrix focuses on three different categories to define ideas or innovations: core, adjacent, and transformational, with touchpoints on existing, emerging, and new. The best practice is a 70-20-10 split with 70% of ideas guided towards core innovation, 20% towards adjacent innovation, and 10% towards transformational innovation. This helps keep everyone aligned toward the greater goals and ensures the perfect balance of new and existing features in the future.

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More Innovation Resources:

The Idea Management Platform and Users as a Source of Innovation

The Idea Management Platform and Users as a Source of Innovation

An idea management platform captures and evaluates ideas for innovation, including valuable feedback from external stakeholders, such as user innovators and online communities.

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Innovations to solve the key challenge in avocado production

Innovations to solve the key challenge in avocado production

The global avocado market is growing rapidly, but there are challenges in production, including the depletion of soil minerals and water consumption. Innovative solutions, such as plastic mulch and electromagnetic water treatment, are being explored to increase efficiency and sustainability.

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Innovation Tautogram — A Simple and Powerful Innovation Tool

Learn about the Innovation Tautogram technique, a powerful brainstorming tool that can help discover new products and services by selecting a letter of the alphabet to create a list of words to guide the innovation process.

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