A simple tool for creating out of the box ideas* Dr Ken Hudson

Brainstorming and other ideation tools often fall short in producing out-of-the-box ideas. To overcome this, the 'mindset box' tool can be used as a starting point. It involves making explicit the assumptions, conventions, expectations, and experiences of a group, which can then be challenged and overturned to develop breakthrough ideas. This tool helps transport what is in one's head down on a piece of paper in a safe environment, revealing both factual knowledge and beliefs. By separating what is known from what is believed, limitations can be identified and overturned, leading to potentially breakthrough product ideas.