A Power Tool for Creative Thinking

The Four Lenses of Innovation is a book that demonstrates how anyone can learn to think like radical innovators and come up with great ideas. The book identifies the four main perspectives or thinking patterns that have driven creative innovation, including challenging conventional assumptions, exploiting emerging trends, repurposing and redeploying existing skills and assets, and living inside the customer's skin. By employing these perspectives and using the Four Lenses, anyone can improve their innovation performance and identify unexploited opportunities. This power tool for creative thinking helps you to think like the great minds of innovation such as Steve Jobs, Jeff Bezos, or Richard Branson.