8 Rules Molding Apple Innovation Culture

Apple's success can be attributed to its strong culture of innovation and creativity, which has driven the company's growth and helped it to define the personal electronics market for years. The late founder Steve Jobs' focus on innovation set the company apart and helped to create a string of disruptive innovations that extended well into the 1990s. This included the introduction of the iPhone in 2007, which has been described as a masterclass in disruptive innovation. Apple's innovation approach puts people first, aligns corporate culture with innovation strategy, hires smart people and empowers them, balances structure and flexibility, takes the time to get things right, pays attention to customer feedback, tunes out unhelpful noise and has the courage to say no to great ideas. Despite doubts about the company's ability to innovate, Apple continues to surprise customers and fans around the world with its products.