Innovation management requires clear roles, with six main groups responsible for driving the process: idea authors, innovation managers, innovation coaches, experts, method specialists, and idea submitters.
ISO has established the first global standard for innovation management - ISO 56002, which serves as a guideline and structure provider to enhance innovation management systems in organizations.
Users play a crucial role in innovation. Lead users are becoming inventors and innovators, while early adopters can provide a critical mass of users. Brand advocates can influence potential users, either face-to-face or virtually.
