5 Steps To Kickstart Your Trendspotting

Trendspotting is essential for enterprise architecture and technology innovation leaders, including CTOs, to stay ahead of trends and disruptions that may affect their organization's business model in the future. The where-to-play stage of the innovation journey is vital, requiring teams to identify relevant trends and technologies that drive competitive advantage. This article provides guidance on how to undertake effective trendspotting, incorporating insights from Gartner and the ITONICS methodology. The process requires teams to understand the role trendspotting plays in the innovation journey, define the scope, establish the team, and develop the necessary skills. Finally, leaders must think critically about how to communicate their findings and develop collective strategies for implementation.