5 Reasons for New Product Failure in Your Organization

Many organizations launch new products to achieve business growth but end up with high product failure rates. Definitive failure rates are difficult to obtain and compare across industries, markets, and product types. Poor internal management of new product development may contribute to higher failure rates. Five internal failure points include innovation execution, too few good impactful ideas, lack of alignment, placing bad bets, and ego-driven product development. Addressing these internal issues may improve product success rates.