3 Innovation Specialists Busting the Myth About Brainstorming

3 Innovation Specialists Busting the Myth About Brainstorming

Brainstorming is often associated with teams throwing out ideas on a flipchart, but it actually involves a structured set of rules to generate potential ideas. However, brainstorming is not without its drawbacks - many ideas may lack practical value due to a lack of essential filters. Additionally, brainstorming tends to produce abstract and vague ideas that can hinder innovation. While brainstorming can be useful for quick idea downloads, improving existing ideas, or team building, its limitations should be kept in mind for businesses seeking actual innovative ideas.

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Innovation Leaders: If You Show Impact, ROI Will Come

Innovation leaders should focus on showing impact rather than proving ROI early on in their programs, according to a report from Spigit.

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The LAB: Innovating Social Media Apps with SIT (August 2012)

The LAB: Innovating Social Media Apps with SIT (August 2012)

Learn how the SIT innovation method can be applied to social media apps for brand building and discover non-obvious applications for creating new, innovative services.

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Creative Vision - 5 Ways to Make a Strong Personal Creative Vision Work

Creative Vision - 5 Ways to Make a Strong Personal Creative Vision Work

Carla Sozzani created Milan's 10 Corso Como by integrating her sensibilities into everything alongside secondary research for inspiration.

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