10 Steps for Creating an Open-Innovation Culture

Outcome-Driven Innovation: JTBD Theory in Practice

Business Innovation - 45 Articles to Improve Your Organization's Success

Brainzooming offers a comprehensive list of new business innovation articles from 2010, covering topics such as innovation strategy, whole brain thinking, innovation techniques, market-driven innovation, innovation challenges, and innovation in practice.

The hazards of binary thinking and poor scope definition

Narrowly defined problem scope limits innovation. Conducting brainstorm sessions with a different problem statement can unlock new thinking.