Running Lean

Running Lean shows that we live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail--not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this hand-on book, successful entrepreneur, Ash Maury shows that “startups are risky business”. A founder’s job is to “de-risk” the startup by tackling 3 generics risks : product risks, customer risks and market risks. Ash Maurya suggest that entrepreneurs engage in clients’ interviews, target early adopters, show an MVP. Product/Market fit is reached when 80% of early adopters sign on. Founders should launch their product when 40% of early adopters turn into paying customers. Entrepreneurs should launch their product when 80% of early adopters turn into to paying clients. When customer retention reaches 40%, founders should scale their business.

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