Blue Ocean Shift

Blue Ocean Shift

By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

View

More Innovation Books

The Business of Healthcare Innovation

The Business of Healthcare Innovation

The Business of Healthcare Innovation is a wideranging analysis of business trends in the manufacturing segment of the healthcare industry.

View
Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage. It thereby focuses on three sources of pharmaceutical innovation.

View
Measuring Innovation in Education

Measuring Innovation in Education

The ability to measure innovation is essential to an improvement strategy in education.

View