Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results

Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results

A surprisingly simple approach to help everyday people become everyday innovators. The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.

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Buy innovation in real places - A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community.

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The New Innovation Standard

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Like it or not, there’s one problem every company will inevitably confront: how do I innovate successfully? In this book we lay out the industry-tested Innovation-Led Growth framework.

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Crossing the Chasm

Crossing the Chasm

Moore shows that in the Technology Adoption Life Cycle there is a vast gap between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this gap.

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