Potential customers are those who have a need and can and will pay for a product or service.
An interview is a structured conversation where questions are asked to elicit information for assessment and decision-making purposes.
Technological Innovation refers to the discovery and subsequent development of innovative technologies.
Process innovation is the improvement of existing processes to gain an advantage in terms of cost, quality or speed.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.