The Five Stages of Innovation: Ideation, Screening, Experimenting, Commercializing, and Scaling.
Game-changing refers to innovations that create a new market or disrupt existing ones, significantly altering the competitive landscape.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Incremental Innovation is a process of improving existing products, services or processes through small, constant changes over time.
Learn how to make idea sourcing sustainable with a sound process. Pam Didner explains how Dell and Starbucks keep cultivating innovative ideas for the long-term.