When access is valued over ownership and two or more parties can share a product or service.
Kodak is metaphorically known for missing the digital boomed they unknowingly helped to create. "Kodak Moment" once was a reminiscence.
Large-Scale Innovation
Collaborating with customers to engage their expertise in designing new products, services, experiences, and business models.
Collaboration is crucial for the success of the digital economy as it brings together stakeholders from various industries to work towards common goals.