The elements of an organization that drive the way people behave and lead how they make decisions.
A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
A product that is new to you + a market that is new to you/ your company.
A problem-solving approach that involves exploring a problem from different angles and considering unconventional solutions.
Understanding cultural norms is crucial for innovation success. Cultural norms, such as individualism or collectivism, and tight or loose cultures, significantly impact the development of innovative ideas.
