What is Customer Centric Innovation?

Customer-centric innovation is an approach to business innovation that focuses on developing products and services around customer needs, satisfaction, and feedback. To create a customer-centric innovation strategy, businesses must establish a deep relationship with their core customers, extend their capabilities to meet diverse and ever-changing needs, and then stretch their reach to new customer realms. By doing so, businesses can boost profits through direct sales and access to large numbers of customers. MIT ID Innovation offers courses to upskill future leaders in these important techniques, which benefit a range of industries.