What Goldfish Teach Us About Innovation

Innovation teams face unfamiliar and uncertain environments that can hinder their ability to create valuable concepts. Teams often struggle with anxiety when executives demand quick results. This pressure can cause teams to choose ideas that are similar to existing products/services, hindering innovation goals. Teams must acclimate themselves to different contexts to become successful. Just like fish evolved to breathe air, innovation teams need to be provided with necessary tools and time to adjust to new roles and tasks. Success should be measured by outcomes, not timeframes.