What Drives Your Organization?

Organizations trying to grow significantly and not meeting their goals need to rediscover and articulate their driving aspiration or Golden Thread, which serves as the organizing principle of the company. Without it, the company will attempt to grow for merely the sake of growth and not reach sustained market leadership. To change the culture in a way that will position organizations for sustained market leadership, they need to vet, choose and implement a driving aspiration that is a triple win for consumers, customers and the company. They must also filter all new opportunities for growth through the driving aspiration and set priorities in place to make the aspiration a fruitful reality.