Thinking Outside the Box About “Outside the Box”

Innovation consultant Drew Boyd believes that brainstorming outside the box is a myth. He suggests that real innovation comes from constraints and looking at what you already know, re-imagining the relationship between the pieces and parts. Boyd's book, "Inside the Box," offers a framework for innovation through proven processes. His five commonly used processes include Subtraction, Division, Multiplication, Task Unification, and Attribute Dependency. Applying these processes can lead to innovative results. Boyd urges people to break through their fixedness by continually practicing innovation.