The Top Three Don'ts of Brand Building by Julie Cottineau

Julie Cottineau, founder of BrandTwist, shares her top three don'ts of brand building. Firstly, don't put brand building off, as it's fundamental to building your business. Secondly, don't try to handle all brand building efforts alone - invest in outside expertise where necessary. Finally, don't ever think you're done with brand building efforts, as it's a never-ending journey. Cottineau stresses the importance of paying attention to customers, target audience, and how the world develops around you.