The role of innovation in reaching sustainability goals

Innovation and sustainability are essential components for long-term success in business. Sustainable practices lead to a competitive advantage, greater financial performance, and positive impacts on employee engagement, retention, and productivity. To foster a culture of sustainable innovation, companies should establish sustainability as a core value, set clear and achievable goals, integrate sustainability into every process, and make a public commitment to it. Innovation and sustainability go hand-in-hand towards creating growth and technological solutions that have a positive socio-economic impact.