Strategic Thinking Exercises - Taking Risks with a Live Audience

Strategic Thinking Exercises - Taking Risks with a Live Audience

Transportation Sales & Marketing Association Bootcamp covered a range of strategic thinking exercises on Shoestring Marketing - Doing New with Less by considering new challenges for the marketers. Attendees explored ideas for social media on a limited budget using a range of modifying words that narrowed or broadened the idea generation. One strategic exercise was identifying the five most demanding customers and prospects. The risk in trying something new in front of an audience can yield valuable returns.

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Bridging the Gap Between Ideas and Products

Innovation is a must-have for ongoing success in the current business landscape. However, there is a gap between idea generation and product commercialization. There are two methods to address this problem - creating a champion model or developing an innovation process.

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Design Innovation - The Fender Stratocaster

Innovation requires a combination of form and function. Taking a dispassionate view of what customers need and marketing your products well is just as important as the design.

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What is a Learning Experience Platform (LXP)

Learn about the differences between LXPs (learning experience platforms) and LMSs (learning management systems) and how LXPs use AI to provide personalized learning experiences for users.

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