Seven Things to Look for in a Sponsor – of your Next Innovation Challenge

Corporate innovation teams are in charge of finding the appropriate challenge sponsors to ensure the success of their innovation crowdsourcing services to other areas of the company. Innovation program managers must network and sell the benefits of the service to business leaders who have pressing business needs that crowdsourcing can solve. Fortunately, there are many different candidates to sponsor challenges, and the article lists seven key traits to look for. Among them are expressed interest or curiosity in the program, already engaging in company innovation, having access to resources to execute ideas, and being social media or technology savvvy.