Seven Things Chinese Startups Need to Change to Win International Markets

While Western brands often struggle to succeed in China, Chinese companies are also facing difficulties in expanding to foreign markets. To succeed, Chinese companies must adapt to local conditions and differentiate themselves from competitors through game-changing features and unique branding strategies. Marketing research is essential before launching business activities abroad, and social media can be an effective tool for connecting with overseas customers. However, feedback from foreign markets must be carefully considered, as language and cultural differences can pose challenges.